We ship worldwide, y'all! 


We don't believe that you need to choose between looking like a crossing guard and wearing safer clothing. We-Flashy is proud to offer contemporary retroreflective clothing to bikers, pedestrians and to the fashionably flashy. 

To ensure quality and eliminate waste, each piece is handmade to order – created especially for you in our Brooklyn studios.

Pulling late nights at NYU—First We-Flashy shirt, November 28th, 2010


We, Alex Vessels & Mindy Tchieu, started We-Flashy in the fall of 2010, while we were in grad school at NYU’s Interactive Telecommunications Program (ITP). We, along with our classmates were braving New York's busy streets during late hours and were hardly being seen by vehicles.

During, our first attempt at creative visible clothing, we unsuccessfully tried to design a helmet fashioned to look like a human brain—something to get the attention of motorists. We soon realized that people, especially New Yorkers, were not willing to sacrifice style for safety. We wanted visible clothing that we'd actually wear and not have to change or put over our outfits. We started creating retroreflective clothing that used the material as the entire pattern, not just a trim or tiny logo. 

We-Flashy first showcased at ITP’s Winter Show 2010, where family and friends began asking us to make them reflective clothing.


In April 2011, we decided to launch We-Flashy on the crowd-sourced funding site, Kickstarter.com to see if other folks wanted visible clothing that looked more in line with contemporary apparel than safety vests. We were overwhelmed and humbled by the outpouring of support from our generous backers, and we reached our funding goal in May 2011.

After the deadline to fund our project closed on Kickstarter, we heard from people all over the world who wanted to be Flashy, too. Through the feedback we've received from all over, we feel a movement starting -- people who want safer clothing they'd feel just as comfortable wearing to a bar as they would on their bikes. 

We hope you love it as much as we do. Questions or comments, just holla@we-flashy.com.

Stay Flashy,
Alex & Mindy

Jonathan Grassi


To our generous families, friends, fellow ITPers, and Kickstarter backers: We cannot thank you enough for all of your support.


Identity design by Carter Millican.
Photography by Jonathan Grassi.